Microsoft wanted to promote their Web and User Experience Platform by connecting with influential prospective users. Their goals: reach out to introduce Web design and development agencies to the platform; educate them about the product suite’s benefits; and encourage adoption, evangelism and partnership.

Knowing that they were facing a target audience steeped in Adobe product use and skepticism about Microsoft, they wanted an agency with a solid track record of Microsoft project successes. They chose Ascentium to help them meet the challenge.

Working closely with Microsoft, Ascentium designed and developed PhizzPop.com, an innovative Web site specifically designed to help agency professionals create more compelling, dynamic work and capture new business using the Microsoft Web and User Experience Platform. The Web site’s valuable content provides information and training resources, facilitates collaboration, and showcases design work.

PhizzPop launched on October 8, 2007, and quickly had strong numbers to show for itself. Microsoft and Ascentium had set a goal of securing 1,000 PhizzPop user registrations within three months of launch. In the first month, the site drew well over 12,000 unique visitors and nailed its user registration success metric way ahead of schedule.