The Microsoft U.S. Dynamics Enterprise Sales Team sells business management solutions that help large organizations automate, streamline, and track their operations. The team manages more than 5,000 customers and opportunities across the Fortune 500 but, ironically, was using technology that wasn't integrated with the Microsoft Office products it uses most often.

Fortunately, the ideal solution was right at hand: Microsoft Dynamics CRM. Working closely with Ascentium, the team deployed Microsoft Dynamics CRM. The integration is bidirectional, meaning it allows users to enter accounts, contacts, and opportunities, and synchronize them with a master record.

Ascentium also automated repetitive tasks and customized the team’s solution so that it can foresee and recommend next steps. In all, the first phase of the solution was deployed to the U.S. Dynamics Enterprise Sales Team within 9 weeks.

Because Microsoft Dynamics CRM integrates seamlessly with Microsoft Office products, it’s easy and intuitive to use and prevents the sales team from getting bogged down by clunky technology or unnecessary process. It’s now much easier for the team to find and track the information they need to serve their customers and pursue opportunities more effectively.

Microsoft is a leader in providing business solutions technology; Ascentium excels at customizing and deploying that technology for private and public sector organizations—as it turns out, including the Microsoft U.S. Dynamics Enterprise Sales Team itself.

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